larry@betterhomesus.com

Tradition, Distinction and Innovation have distinguished BetterHomesUSA as the leading real estate company, and these values continue to drive the service you receive by innovative thinking, creative marketing and leadership.

Like most successful companies, BetterHomesUSA has prospered because of our commitment to our customers and a deep devotion to our community.  As a society of people, we have grown accustomed to accepting poor service as a standard, when the opposite should be true. At BetterHomesUSA, we strive everyday to provide our valuable clients, with the highest level of service possible.

Speaker

Lawrence J. Vecchio

Founder and President

Better Homes USA

            With an expertise that speaks to many years in the business, and the foresight to recognize the role of the Internet, Larry Vecchio is the driving force behind BetterHomesUSA.com. A natural outgrowth of his 22-office real estate brokerage, Better Homes and its counterpart “HomesInYourTown.com” are trailblazers in grassroots real estate marketing with more than 1200 domains nationwide.

            Better Homes is a product of Vecchio’s real estate experience, which is both broad and deep. A licensed mortgage banker, real estate broker and appraiser, Vecchio is familiar with all aspects of the home buying process. 

            Vecchio went nationwide with Better Homes in 1981 at the very beginning of the Internet boom. He founded the Multiple Website Service and the Business-to-Business referral network, SurfYourTown.com, both now staples in the online real estate industry.

            Currently, Vecchio oversees 500 Sales Associates who work throughout the U.S. His company handles sales in excess of $100 million annually.

            Vecchio is also founder and president of VRI Realty, Inc. and Vecchio Realty, Inc, based in Hazlet, NJ. He is a member of the National Association of Realtors, the N.J. Association of Realtors and the Mortgage Bankers Association. Vecchio is a NJ Licensed Real Estate Broker, a NJ Licensed Mortgage Banker, a Florida Licensed Mortgage Banker, a NJ Licensed Life & Health Insurer, a NJ Licensed Appraiser, and an NE Licensed Real Estate Broker.

            He is a frequent speaker at real estate conferences and a consultant on web-based real estate initiatives.

Presentation Topics

“The B2B Referral Network”

Realtor advertising has historically been all over the board, from direct mail and the yellow pages to ads on grocery shopping carts—and most recently Internet web pages. Yet the Internet potentially delivers much more. Lawrence J. Vecchio, founder and president of the B2B Referral Network, SurfYourTown.com, will demonstrate how realtors can attract area businesses into online partnerships. This becomes a win-win for both parties and yields regular referrals to the agents.

“SEO Vertical Search Marketing: the House Hunter Search Engine”

Advertisers on vertical sites are able to reach potential customers who are much closer to making a purchase decision than the average user on Google or Yahoo. Lawrence J. Vecchio, founder and president of BetterHomesUSA.com will explain SEO (Search Engine Optimization) Vertical Search Marketing. Learn how to utilize Vertical Search Engines, which send their spiders to a highly refined database in a specific vertical market—and reach the qualified buyer more directly.